Belonging, one of the criteria of Howard’s RIBS in Design to Thrive, focuses on explaining
what it means to belong to a community and what developers can do to foster the
feeling of belonging: “This chapter explains that belonging is a sense of one’s
“social presence” in a community; it’s a feeling or awareness of the shared
bonds a member has with others in the group.” That being said, belonging isn't just about you knowing you’re a part of something, but that it also includes
the feeling and others in the community are affected by your presence and
acknowledge it whether openly or not.
The ways that Howard outlines that provide the necessary
belonging criteria are as follows: shared mythologies, shared stories of
origin, shared symbols, and the cultural codes embedded in those symbols.
Ceremonial speeches of belonging include initiation rituals
or, the ritual needed in order to gain acceptance into a particular community.
Howard demonstrates using Navy Seals and their bonding experience through the
challenges of “Hell Week” and way before that, the initiation rituals performed
by the boys of Sparta, the fierce section of Ancient Greece. In order to
transition from boys to men in the community, they were starved and forced to
obtain food by their own accord mostly through theft from those of lower
status.
When members become members after any sort of initiation
rituals, sometimes communities will have in place rituals dealing with leveling
up within ranks. There exist upsides and downsides to the leveling up concept.
For example, the Boy Scouts and their levels consisting of Scout, Second Class,
First Class, Star, Life and finally, Eagle. These levels encourage and motivate
boys to reach higher and obtain the ranks of those before them. Downsides to
this method include the creation of jealousy among the boys and that they will
feel “disenfranchised and leave the community.”
This chapter reminded me of my days as a part of an online
private forum in high school as I mentioned in last week's post. A group of my friends created a private
forum where we were given a chance to personalize tag lines, pictures, etc with
whatever we wanted. The forum would track our total post count and we would
receive blocks that were displayed by our tag name on posts. I was determined
to gain the little red blocks because to me, that meant I was an important
person on this forum. A top contributor and a valuable member of (our little)
society. Looking back, it’s hard to realize I spent so much time on that forum,
but it fostered a sense of belonging I am reading about today in this class. We
knew the rules and how we were supposed to act. The set up was familiar and
enjoyable. Maybe it’s not so hard to realize why my time went there afterall.
I think it's great that you have a direct example and can really relate to the idea of belonging in an online community. Even though you didn't realize it at the time, you spent a lot of time on that forum not only because your friends were on there, but because you had "goals" to accomplish. Having goals in a online community is a very smart and strategic way to draw people in and keep up continued use of a website.
ReplyDeleteIt's crazy to think that they're essentially online fraternities, nearly identical to ones that you'd find on campus at a university. In regards to your comment about the leveling up, it's so similar to a little brother going through the pledging and initiation process for a fraternity. They even have rituals, branding, ceremonies, and a unique way of communicating with each other. It's almost like they have their own language! I find it fascinating to think that online communities can be that exclusive, but apparently they can be.
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